Plastic Free July is here, urging us to reconsider our global plastic consumption. Initiated by the Plastic Free Foundation in 2011, this campaign has inspired millions worldwide to rethink plastic consumption and embrace more sustainable habits. Throughout the month, participants are challenged to minimise their plastic use by opting for reusable alternatives and making more eco-friendly choices.
According to Ocean Generation, in the early 2000s, the amount of plastic waste we generated rose more in a single decade than in the previous 40 years. There are 8 billion people on Earth and we need millions of those people understanding that a healthy Ocean is essential to a healthy future.
At Baiia, we take pride in sharing how we repurpose discarded plastics from our waterways to create the main fabrics for our range. Versatility, longevity, and sustainability are at our core, guiding us to design a collection that offers endless possibilities. By collecting plastic waste from our oceans and regenerating it into high-quality nylon for our swimsuits, we are not only creating stylish and durable products but also actively helping to clean the oceans one swimsuit at a time. Did you know that you can create more than 8 unique looks with just one Baiia Swimsuit?
While investing in a Baiia suit supports sustainable initiatives through innovative designs and materials, we also encourage you to reflect on other factors within our community that contribute to plastic waste in our waterways.
According to Clean Up Australia, Australia is now the second highest consumer of textiles per person in the world, after the USA. Each Australian disposes an average of 23 kilograms of clothing to landfill each year and Australia has no systematic resources for the collection of unwearable clothing.
Wondering how you can make a meaningful impact? Beyond the typical suggestions like using reusable coffee cups and shopping bags, here are some environmentally friendly initiatives that you can work into your daily routine:
- Prioritise quality over quantity: Choose items you can wear multiple times or mix & match;
- Support businesses that prioritise environmental sustainability by implementing comprehensive recycling practices in their products, packaging, and operations;
- Embrace thrift shopping and buy second-hand: Making the most of the resources we already have is always the best way to decrease the demand for more;
- Explore rental options for clothing and accessories to minimise your environmental footprint;
- Extend the life of your clothes by washing less frequently, opting for cooler cycles, and air drying;
- Choose more clothes made from natural fibres such as cotton, wool, or linen.
By participating in Plastic Free July, you contribute to a global effort to combat plastic pollution and protect our planet for future generations. Every small change adds up to make a significant impact. Together, we can create a world with less plastic waste and a healthier environment for all generations to come.
